Privacy Policy

Transformational Alchemy & Before Walking Away
Effective date: 03/10/2026

This Privacy Policy explains how Transformational Alchemy / Before Walking Away (“we”, “us”, “our”) collects, uses, stores and discloses personal information when you visit our website, contact us, book a session, or use our services.

1. Who we are

Business: Transformational Alchemy Trading as Before Walking Away
Website: https://clarity.beforewalkingaway.com
Email: [email protected]

2. Information we collect

Depending on how you interact with us, we may collect information such as your name, email address, contact details, booking details, payment or transaction information, and information you voluntarily provide when communicating with us or participating in a session.

Because relationship sessions can involve personal and sensitive matters, please avoid sending information that is not necessary for us to provide the service, particularly highly sensitive information by ordinary email or through website forms.

3. How we collect information

·       directly from you through forms, emails, booking requests and other communications;

·       through our booking, payment and website service providers;

·       automatically through website technologies such as cookies, analytics and tracking tools, where enabled; and

·       from other sources where you have authorised or reasonably expect us to receive the information.

4. Why we use personal information

·       to respond to enquiries and provide our services;

·       to schedule, administer and communicate about sessions;

·       to process payments and maintain business records;

·       to improve our website, services and customer experience;

·       to send marketing communications where permitted and where you have consented or another lawful basis applies;

·       to maintain security, prevent fraud and protect our rights; and

·       to comply with legal obligations.

5. Third-party service providers

We may use third-party providers to operate parts of our business, including website hosting, funnel and CRM services, appointment scheduling, payment processing, email, analytics and communications. Those providers may process personal information on our behalf and may store information outside Australia.

Before publishing this policy, we should update this section with the actual providers used by the business and their relevant privacy policies.

6. Sensitive information

Some information disclosed during a relationship guidance session may be sensitive information under applicable privacy laws. We will handle such information only as reasonably necessary for providing the service and in accordance with applicable law. Where consent is required for the collection or handling of sensitive information, we will seek that consent.

7. Marketing

You can opt out of marketing communications at any time by using the unsubscribe mechanism in the communication or contacting us at [email protected]. We will continue to send essential service communications where necessary to administer a booking or transaction.

8. Cookies and analytics

Our website may use cookies, pixels, analytics and similar technologies to understand website usage, improve performance and measure marketing. The exact technologies used should be listed here before publication, including any Meta Pixel, Google Analytics, Google Ads, GoHighLevel tracking or other tools actually installed.

9. Disclosure

We do not sell your personal information. We may disclose information to service providers, professional advisers, payment providers, technology providers, regulators, law enforcement or other parties where required or permitted by law, or where necessary to provide a service you have requested.

10. Overseas disclosure

Some service providers may store or process information outside Australia. Where applicable privacy law imposes requirements on overseas disclosures, we will take reasonable steps to comply with those requirements.

11. Security and retention

We take reasonable steps appropriate to the circumstances to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. We retain information only for as long as reasonably necessary for the purposes for which it was collected, to provide services, maintain appropriate records, resolve disputes and meet legal obligations.

12. Access and correction

You may contact us to request access to personal information we hold about you or to ask us to correct information that is inaccurate or out of date. We may need to verify your identity before responding.

13. Privacy complaints

If you believe we have mishandled your personal information, please contact us first at [email protected] so we can investigate and respond.

If Australian privacy law applies to your circumstances and you are not satisfied with our response, you may be able to complain to the Office of the Australian Information Commissioner (OAIC).

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technology or legal obligations. The current version will be published on our website with its effective date.